Pack to the Future Conference
The ‘Cost’ of Sustainability – Who Pays?
Wednesday 24 July 2024

Loughborough University

The 12th Pack to the Future Conference will be held at the School of Design and Creative Arts, Loughborough University.

The conference focuses on the theme ‘cost of sustainability’ from commercial, economic, design, environmental and behavioural perspectives.

Doors open at 8.45am with drinks and light refreshments.

The conference will start at 9.30am


  • Mark Shayler, Keynote Address. You Can’t Make Money from a Dead Planet: The sustainable method for driving profits.
    Working with clients including Nike, Coca Cola, Samsung and John Lewis, Mark helps big companies think small and small companies think big. Making stuff better and making better stuff.
  • Harshal Gore, Head of Strategy & External Relations pEPR, DEFRA. Latest developments from DEFRA on sustainable packaging.  Harshal is a Senior Executive driving impact through digital and industry collaboration strategies with the vision to put societal and environmental needs at the forefront of industry ambition.
  • Lucy Eggleston, Eunomia. The Price is Tight: balancing cost and sustainability in packaging closed loop recycling.  Lucy is a Senior Consultant at Eunomia. With a material science and engineering background, her expertise is in extended producer responsibility, design for recycling, and sustainable packaging solutions.
  • James Pryor, Touch Design. Designing with climate in mind. Realising business transformation and game-changing innovation through physical packaging and product design.  James is Co-founder and Managing Partner of Touch, a structural pack and product innovation agency that focuses on sustainable and future-proofed brand and commercial growth for some of the world’s most recognised brands and businesses.
  • Julia Schifter, Tipa Compostables. The value of compostable packaging and the benefits that it brings as a mainstream solution. Julia works to assure the company’s mission and technology is positioned as a leader in the transition of our global society into a responsible, waste free one.
  • Aaron Tucker – Michigan State Univ, USA. Looking toward the future! He will explore the latest research and trends shaping the future of packaging conducted by faculty in the School of Packaging at MSU.  Aaron advises undergraduate and graduate students majoring in or exploring the Packaging program at Michigan State University’s School of Packaging.
  • Nikki Clark, Loughborough Univ. Mapping the value of Sustainable Designfor Reusable Packaging. Exploring the four different perspectives of value (economic, psychological, sociological and ecological) and their impact when developing a reusable packaging service. Nikki is a Lecturer in Design with a track record of research on consumer behaviour with packaging when designing for circular systems. She has 10 years industry experience working within food packaging supply chains.

Lunch and refreshments provided throughout the day

The conference closes at 4.30pm.

School of Design and Creative Arts, Loughborough University. LE11 3TU.  Car parking is available in car park 9, which is situated close by. There is a small parking charge of £4.00/day.
Please see for further details.
A map of the university can be downloaded here

IOM3 Members £80 and Non Members £95

To secure your place, please select from Member or Non Member registration below.

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To register your attendance as an IOM3 Non-Member,
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