The Bottle Collective, an initiative driven by PulPac and PA Consulting, has welcomed NBCo as its newest member. NBCo, is a sustainable solutions provider, specialising in fibre materials. It joins the collective to explore Dry Moulded Fiber alternatives for the beauty and personal care sector.
“We’re now looking to push both Dry and Wet bottles as part of our portfolio,” said Alvin Lim, CEO and founder of NBCo. “The Bottle Collective is a natural extension of our mission to scale regenerative fibre systems. By combining PulPac’s innovation with our manufacturing expertise, we can broaden what’s possible for fibre bottles and bring circular packaging to more brands around the world.”
With the addition of NBCo, the Bottle Collective now includes Diageo, Opella (formerly Sanofi), Haleon, and Logoplaste – a powerful alliance of brands and innovators committed to launching fibre-based bottles through shared innovation and collaboration.
“NBCo’s experience in mass manufacture and expertise in fibre materials perfectly complements the Collective’s focus,” said Jamie Stone, design, innovation and sustainability expert at PA Consulting. “Together we’re bridging innovation and industrialisation, driving faster progress toward viable, scalable fibre-bottle solutions.”
According to The Courage to Change Report, the beauty industry produces more than 120 billion packaging units each year, much of which ends up in landfill. The sector accounts for one-third of global landfill waste, and 70 percent of its plastic waste is not recycled. The Bottle Collective addresses this challenge by helping brand owners transition to fibre-based bottle systems that deliver on both aesthetics, performance and responsibility.
“The beauty segment sets high standards for both design and functionality,” said Sanna Fager, Chief Commercial Officer at PulPac. “We need to meet those expectations and offer a scalable, high-quality alternative aligned with environmental goals.”
Since its formation, the Bottle Collective has reached several milestones, including the development of award-winning prototype bottles and recognition at London Packaging Week and The Pentawards, one of the world’s most prestigious packaging design competitions.
“The Collective continues to prove the power of collaboration,” added Fager. “By uniting expertise across the value chain – from materials and design to production and scale-up – we’re moving closer to commercial-ready fiber bottles that meet the highest standards for performance and circularity.”
About the Bottle Collective
The Bottle Collective is a joint initiative by PulPac and PA Consulting, bringing together brands, manufacturers, and innovators to accelerate the development and commercialisation of Dry Moulded Fiber bottles. The collaboration aims to drive the shift toward fibre-based alternatives that are scalable, efficient, and high-performing.